• Help Move Food Fraud Research Forward – Please Take This Important Survey

    by John Spink • May 20, 2013 • Blog • 0 Comments

    I hope you will take the time to participate in this 20 minute online survey. This is a significant step for Food Fraud since we are collaborating with the MSU Broad School of Business to communicate more directly with CFOs and Financial Business woman typing on keyboardAnalysts.  Essentially, we’re studying the mindfulness of risks. The survey will focus on broad Food Fraud Risk Mindfulness including counterfeiting, illegal diversion, legal diversion, cargo theft, organized retail theft, shoplifting, warranty fraud, return fraud, and product tampering.


    If you’re not familiar with every topic covered, that’s okay, just answer those questions that apply to your experience.

    The anonymous survey can be found at:  https://broad.qualtrics.com/SE/?SID=SV_3TPkQ8UYXVBDZ1H

    This is the second research project in a series that builds on an MSU Business School research project and publication spearheaded by Dr. Cheri Speier-Pero.  The first research project developed the survey research theory and was focused on more general product safety risk mindfulness (Global Supply Chain Design Considerations: Mitigating Product Safety and Security Risks, Journal of Operations Management, 2011).

    PLEASE feel free to forward this survey to colleagues.  The more feedback we collect, the more useful the result will be for all of us.  Thank you for taking the time to participate.  JWS

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