• Dr. John Spink

    John Spink, Large Animal Clinical Sciences, College of Veterinary MedicineDr. Spink has been focused on product fraud since Michigan State University’s Food Safety Program and the School of Packaging began research on the topic in 2006. This work expanded to the behavioral sciences and criminology and led to the establishment of the Anti-Counterfeiting and Product Protection Initiative in 2008. In 2009 the work shifted to the School of Criminal Justice where the Initiative evolved into a Program.

    Prior to returning to MSU in 2006, Dr. Spink spent more than 15 years in Corporate America. He draws from his experience in general management, operations, sales, product management, and headquarters staff to bring a unique awareness of the needs of industry. His long-time affiliation with MSU brings an awareness of the needs of academia and of MSU.

    His work focuses on five areas:

    1. 1.  Food Fraud. This is an evolving concept that has grown out of the economically motivated adulteration incidents such as horse meat in beef products, country of origin labeling fraud on honey, melamine in pet food, Sudan Red carcinogen colorant in sauces, and other types of dilution and adulteration. Food Fraud expands beyond.
    2. Business Risk and Enterprise Risk Management. All threats and incidents must be correlated to all other risks. Enterprise Risk Management is a holistic, all-encompassing concept being implemented in industry that is especially effective in evaluating unknown or unknowable probabilistic risks such as product fraud.
    3. General Anti-Counterfeit Strategy. This is the study of the underlying drivers of the fraud opportunity, which leads to more effective and efficient selection of countermeasures. Deterrence is achieved through a systems approach and not a single, magic panacea.
    4. Anti-Counterfeit Countermeasures. Once the underlying fraud opportunity is understood, effective countermeasures can be selected. These actions must consider the response from the fraudsters in a chess match of wits.
    5. Outreach: Policy, Trade, Building Awareness, and Leadership. Product fraud prevention, intellectual property rights enforcement, and economically motivated adulteration laws are concepts that are highly charged issues. The laws and industry practices are all in development by US and Global Governmental and Non-Governmental Organizations. For MSU to attain and maintain a global leadership position, engagement in Policy, Trade, Building Awareness, and Leadership is critical.

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